Grundfos - A New Day

From the smallest villages to the tallest skyscrapers, water connects us all.
In “A New Day,” we follow stories from around the world—stories that reveal not only what Grundfos does, but why it truly matters.

This film explores how intelligent, energy-efficient water solutions quietly shape everyday life, making a real difference across borders, cultures, and industries.

We traveled to seven countries, creating the film alongside inspiring local crews and collaborators along the way.

The concept grew from an intuitive proof-of-concept piece—something that helped bring clarity and direction to a complex process, and align a large organization around a shared vision.

It has been a great journey, and I’m truly grateful for the entire process and project.

Shooting Director Jens Friis

Executive Producer Jan P.

Producer Melanie Møller-Baumann

AD Marie Hav

AD Mathilde Pedersen

1st AC + 2nd unit Jacob Buchhave

Production Manager Steffen Kongshøj

Production Manager Laura Juul Jensen

PA Anders Danielsen

Edit Freddie Smith

Colorist Carl A. Schwennesen

Composer Morten Thorhauge

Sound Design Nicolas Vetterli 

Post producer Marianne Aagaard

Production Company M2Film

FILMS. EMOTIONS. DOCUMENTARIES. VISIONS. DIRECTION. COMMERCIALS. CINEMA.